Social Media Marketing & Lead Generation Expert Needed Facebook, Instagram, YouTube, Pinterest

We are looking for a highly skilled, results-driven Social Media Marketing Expert to help scale our brand visibility, generate qualified leads, and drive direct sales through organic and paid social media marketing. Our primary focus is Facebook and Instagram, with additional growth opportunities across YouTube, Pinterest, and X (Twitter). What We Need We want someone who can take ownership of the complete social media growth processfrom content strategy and creative development to audience targeting, paid advertising, lead generation, and conversion optimization. Our audience responds strongly to visual content, so experience creating high-performing Reels, Shorts, Stories, UGC-style videos, and engaging graphics is essential. Responsibilities Create and manage monthly social media content strategy Produce engaging short-form video content (Reels, Shorts, Stories) Design high-converting infographics and promotional creatives Write captions, hashtags, and compelling calls-to-action Manage Facebook & Instagram advertising campaigns Build and optimize lead-generation funnels Conduct A/B testing of creatives, hooks, audiences, and landing pages Retarget website visitors and abandoned carts Monitor campaign performance and optimize for ROAS Provide weekly performance reports and recommendations Monthly Deliverables 1215 short-form videos optimized for each platform 15 high-quality graphics/infographics Monthly content calendar Paid advertising strategy and management Weekly reporting on: o Reach o Engagement o Website traffic o Leads generated o Cost Per Lead (CPL) o Return on Ad Spend (ROAS) o Sales attributed to campaigns

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