SEO/GMB Specalist

About the Role

We are looking for a Google Business Profile (GMB) Specialist who can independently manage the complete lifecycle of Google Business Profiles for multiple clients—from listing creation and verification to optimization, reviews, troubleshooting, and ongoing management.

Key Responsibilities

  • Manage Google Business Profiles end-to-end for multiple clients and locations.
  • Create, claim, verify, and optimize new Google Business Profiles.
  • Handle GMB verification, including video verification, postcard/phone/email verification wherever applicable.
  • Resolve suspended, disabled, duplicate, and unverified listings.
  • Manage business information including name, address, phone number, category, hours, services, photos, and attributes.
  • Handle multiple-location and bulk listing management.
  • Monitor and resolve Google listing-related issues and escalations.
  • Manage and optimize Google Reviews, including review monitoring and response management.
  • Identify incorrect information, duplicate listings, and potential profile issues.
  • Coordinate with clients to collect required documents, credentials, videos, and business information for verification.
  • Work closely with the internal team to troubleshoot Google Business Profile/API-related issues.
  • Monitor listing health and ensure profiles remain accurate and compliant with Google's guidelines.
  • Maintain proper records of all listings, verification status, issues, actions taken, and resolutions.
  • Stay updated with Google Business Profile policies, verification processes, and product changes.
Client Coordination
  • Communicate directly with clients regarding GMB requirements and verification.
  • Guide clients step-by-step during video verification and other verification processes.
  • Follow up with clients for missing information or required documents.
  • Explain GMB issues and solutions in simple, non-technical language.
  • Ensure issues are tracked and resolved within agreed timelines.
Reporting & Operations
  • Maintain a complete database of all managed listings.
  • Track:
  • Total listings
  • Verified/unverified listings
  • Suspended listings
  • Pending verifications
  • Duplicate listings
  • Open issues
  • Resolved issues
  • Prepare regular reports on listing performance and operational status.
Required Skills
  • Strong hands-on experience with Google Business Profile (GMB).
  • Good understanding of Google verification and suspension processes.
  • Experience handling multiple locations/business listings.
  • Strong troubleshooting and problem-solving skills.
  • Good communication and client-handling skills.
  • Ability to independently manage tasks from start to finish.
  • Good knowledge of Google Maps and local business listings.
  • Comfortable working with Excel/Google Sheets and maintaining operational data.
Good to Have
  • Experience with Google Business Profile APIs or third-party reputation management platforms.
  • Experience in hospitality, restaurants, retail, or multi-location businesses.
  • Knowledge of local SEO.
  • Experience handling Google Business Profile reinstatement/appeals.
  • Experience managing high-volume listings.
Key Performance Indicators
  • Successful verification rate
  • Listing issue resolution time
  • Suspension/reinstatement success rate
  • Listing accuracy
  • Number of listings successfully managed
  • Client satisfaction
  • Timely completion of verification and listing-related tasks
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