Senior Data Analyst
Responsibilities:
- Formulate and implement comprehensive growth strategies that align with the company's vision and objectives. This includes identifying market trends and opportunities for product enhancement.
- Conduct in-depth market analysis to understand customer needs, competitive landscape, and emerging trends in the fintech payments sector.
- Utilize data analytics to monitor product performance metrics such as user acquisition, retention rates, and engagement levels. Make data-driven decisions to optimise product offerings.
- Work closely with engineering, marketing, sales, and customer support teams to ensure cohesive execution of growth initiatives.
- Facilitate communication between teams to align goals and share insights.
- Collaborate with UX/UI designers to enhance the user experience of payment products.
- Gather user feedback through testing and surveys to refine features and improve satisfaction.
- Regularly review performance data to identify areas for improvement and adjust strategies accordingly.
- Setting and ensuring the company achieves specific KPIs in product-related metrics, such as activation, acquisition, conversion, retention, referrals, and revenue.
Requirements:
- 2-5 years of experience in product management or growth roles, preferably within the fintech or SaaS industry.
- Proven track record of driving user acquisition, retention, and engagement through data-driven strategies.
- Familiarity with payment processing technologies is a plus.
- A degree in business, finance, technology, or a related field is typically required.
- Advanced degrees or certifications in product management or fintech are advantageous.
- Strong analytical abilities with proficiency in data analysis tools.
- Ability to interpret complex data sets and derive actionable insights.
- Excellent verbal and written communication skills for effective collaboration with diverse teams and stakeholders.
- Understanding of software development processes and experience with product management tools (e. g., JIRA, Confluence) is beneficial.
- Expert knowledge of various testing methodologies (A/B testing, multivariate testing, incrementality testing, usability testing).