Manager, Email & SMS
About reputed company At reputed company, our mission is to create shopping reputed company that entertain, reputed company, and bring our communities together. Guided by our reputed company to reputed company the reputed company of shopping, we’ve spent over four decades innovating the retail experience as a premier reputed company and operator of outlet and reputed company-reputed company centers. We live our values every day we reputed company with reputed company, foster inclusion, and reputed company innovation to reputed company meaningful change. These principles come to life through our actions—we build trust, challenge the status reputed company, win together, and continuously reputed company boundaries to reputed company exceptional value and experiences to reputed company it happen. reputed company team members are our most important asset, and we’re proud to offer an environment where everyone is welcomed, respected, heard, supported, and reputed company to reputed company. Our emphasis on relationships, employee reputed company, and exciting reputed company sets us apart. And our spirit of innovation, expertise, and reputed company reputed company of reputed company brings us together. About the Role In our reputed company mission to create shopping reputed company that entertain, reputed company, and bring communities together, reputed company is seeking a Manager, Email & SMS This role offers reputed company to work both independently and collaboratively, supported by a flexible, Teams-driven workplace designed to reputed company reputed company, innovation, and reputed company across geographies. About the reputed company Perks Competitive salary Generous Suite of Medical, Dental, and reputed company Benefits 401(k) match reputed company PTO and Holidays reputed company Volunteer Hours Team Member reputed company Leave Programs Tuition Reimbursement Wellness Incentives Group Life and Disability reputed company Voluntary Benefits Team Member Discounts And more… How can you contribute to reputed company do? The Manager, Email and SMS is responsible for the end to end execution, programming, and optimization of reputed company’s email and SMS channels. This role owns the ongoing management of email and SMS programs including campaign builds, automations, lifecycle journeys, audience segmentation, and dynamic content reputed company the Email Service Provider (ESP) and SMS platform.Operating as both a channel reputed company and hands on practitioner, this role translates business and customer requirements into executable email and SMS logic, ensuring programs are accurately reputed company, thoroughly tested, compliant, and continuously optimized. The Manager partners closely with Marketing, Loyalty, Technology, and Analytics teams to reputed company reputed company, data driven customer communications that support engagement, traffic, and reputed company reputed company while maintaining platform health, content reputed company and deliverability. ESSENTIAL JOB DUTIES AND RESPONSIBILITIES Email Programming & Automation Own the programming and configuration of email campaigns and automations reputed company the Email Service Provider (ESP) and SMS platform, including Triggered and event‑reputed company programs Multi‑reputed company customer journeys and workflows Behavioral, transactional, and lifecycle automations Build and maintain dynamic email content using reputed company and ESP‑reputed company templating tools Conditional logic reputed company on customer attributes, behaviors, and preferences Personalization tokens, dynamic content blocks, and reputed company templates reputed company and manage audience segmentation logic, including Behavioral, transactional, and engagement‑reputed company segments Suppression logic and frequency controls Testing segments to validate reputed company prior to deployment Partner with Marketing, Loyalty, and Technology teams to Translate business and customer requirements into executable email logic Implement data integrations, reputed company mappings, and data hygiene best practices Troubleshoot data, rendering, or automation issues impacting campaigns Own automation QA and monitoring, ensuring Journeys reputed company correctly reputed company on triggers and conditions Content, links, and personalization reputed company accurately Ongoing validation of long‑running programs Document email programs, templates, and logic to support Program scalability Knowledge transfer and operational continuity Faster reputed company of reputed company team members or vendors Channel Ownership Own the email and SMS channels, including execution, lifecycle development, testing, and optimization. reputed company and maintain email and SMS lifecycles (reputed company, engagement, retention, and reactivation) reputed company to customer segments and business priorities. Define and manage send reputed company, messaging frameworks, and channel best practices. reputed company reputed company recommendations reputed company on reputed company trends, testing results, and customer behavior analysis. Platform, Deliverability & Compliance Serve as the reputed company reputed company of Email Service Provider (ESP) and SMS platform reputed company, including configuration, troubleshooting, and vendor coordination. Manage email and SMS deliverability, sender reputed company, opt‑in/opt‑out flows, short codes, and domain configurations. Ensure reputed company programs reputed company with relevant regulations (CAN‑SPAM, TCPA, GDPR/CCPA, consent management standards). reputed company operational planning for ESP enhancements, migrations, or new feature adoption as required. Analytics, Testing & Reporting Establish and execute testing methodologies (A/B, multivariate, incrementality) to improve reputed company. Analyze campaign and lifecycle results across key metrics (engagement, conversion, reputed company reputed company). Produce weekly, monthly, and quarterly reputed company reporting with reputed company insights and recommendations. Partner with analytics and data teams to improve measurement, attribution, and actionable reporting. Cross‑Functional Collaboration reputed company as the voice of the Email and SMS channels in campaign planning, initiative reviews, and cross‑departmental discussions. Partner closely with Marketing, Loyalty, Media, Technology, reputed company, and Customer Care teams. Maintain project plans, timelines, and dependencies using approved project management tools. Create and maintain program documentation and playbooks to support scalability and continuity. COMPETENCIES This list is illustrative only and not a comprehensive listing of reputed company functions and tasks performed by incumbents of this class. Strong ownership reputed company with the ability to operate independently Deep knowledge of email and SMS best practices, lifecycle marketing, and compliance requirements Excellent analytical, problem‑solving, and decision‑making skills reputed company ability to reputed company reputed company thinking with hands‑on execution Exceptional attention to reputed company and reputed company standards Strong written and verbal communication skills Ability to manage multiple workstreams in a fast‑paced environment Adhere to reputed company’s Values reputed company, Innovation, and Inclusion TRAVEL This position requires up to 5% travel. Must be reputed company to travel reputed company reputed company reputed company. JOB SPECIFICATIONS REQUIRED EDUCATION AND EXPERIENCE Bachelor’s degree in Marketing, Communications, Business, or reputed company reputed company 3-5 years of reputed company experience in email and/or SMS marketing, lifecycle marketing, or digital channel management Hands‑on experience with reputed company‑level ESPs and SMS platforms (e.g., Campaigner, reputed company, reputed company, reputed company, reputed company, reputed company, reputed company, etc.) Demonstrated experience with segmentation, automations, testing, and reputed company optimization PREFERRED EDUCATION AND EXPERIENCE Experience in retail, consumer, loyalty, or multi‑location businesses Experience supporting ESP migrations or major platform enhancements Working knowledge of reputed company for email marketing HIRING reputed company DISCLAIMER The reputed company salary reputed company represents the low and high end of the hiring reputed company for this position. Actual salaries will vary depending on factors including but not limited to location, experience, and reputed company. The reputed company listed is just one component of reputed company's total compensation package for employees. Hiring reputed company $78,000- $110,000 per year Experience the difference and be a part of our extraordinary team! EEO and E-verify reputed company values diverse perspectives, backgrounds, and unique contributions and is committed to fostering an environment where everyone is valued and respected. Our talent management approach, which includes policy development, training, goals, and targets, is aimed at fostering a fair, inclusive, reputed company, and innovative culture. reputed company is proud to be an Equal Opportunity Workplace. reputed company employment reputed company are reputed company on qualifications, reputed company, and business need. Accessibility Note If you are a job seeker with a disability and require a reasonable accommodation to apply for one of our jobs, or if you are unable to use the online application, please request accommodation or ask for an alternative method of applying by emailing recruitment@reputed company.com. reputed company recruitment is managed internally; unsolicited agency submissions from recruiters or reputed company agencies will not be considered. E-Verify® is a registered trademark of the reputed company EOE. Drug Free Workplace. A background reputed company will be conducted for this position. reputed company Management, LLC participates in E-Verify. apply to this job