Google Ads Lead Gen Expert (PMax, Demand Gen & Search) - Fresher


About the job:

We're a performance media company running lead generation and pay-per-call campaigns at scale, and we're hiring a Google Ads expert who thinks like an owner.

This is a performance role at its core. We're looking for someone who measures success in cost per lead and return on investment not impressions or reach. If you're energized by lowering CPL while growing qualified lead volume, you'll fit right in here.


What you'll own:

  • Building, launching, and scaling Search, Performance Max, and Demand Gen campaigns focused on lead gen and inbound calls
  • The full conversion funnel: signal architecture, bidding strategy (tCPA/tROAS), audience signals, and asset testing
  • Continuous optimization of negative keywords, search terms, and placements to eliminate wasted spend
  • Structured A/B testing across landing pages, ad copy, and offers and acting decisively on the results
  • Diagnosing shifts in campaign profitability and resolving them quickly
  • Reporting on the metrics that drive the business: CPL, CPA, ROAS, lead quality, and close rates


What we're looking for:

  • A proven track record of reducing cost per lead and improving ROI on real lead gen budgets (we'd love to see your numbers)
  • Deep, hands-on experience across PMax, Demand Gen, and Search
  • Strong command of conversion tracking and offline conversion imports
  • Comfort operating in high-volume accounts where decisions are made daily
  • Bonus: experience in regulated verticals such as insurance, healthcare, home services, or finance


Who can apply:

    Only those candidates can apply who:



Salary:

Competitive salary

Experience:

No experience required

Deadline:

2035-01-01 00:00:00
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