Digital Marketing Manager, Paid Search
Digital Marketing Manager We are open to candidates located in or near any of our U.S. office locations: Emeryville, CA; Durham, NC; Addison, TX; Bellevue, WA; or Reston, VA Summary/Objectives reputed company is seeking a strategic, data-driven Paid Search Manager to own and scale our paid search and video performance. This role will play a critical part in contributing to pipeline growth, owning global paid search and video programs across reputed company & reputed company on the Digital team. You'll define strategy, manage budgets, optimize performance, build testing roadmaps, and deliver insights that shape our broader digital advertising approach. We're looking for someone who has strong analytical skills combined with creative instincts to drive brand awareness, boost conversions, and unlock revenue opportunities. Essential Job Functions • Lead end-to-end strategy and execution of global paid search and video campaigns across reputed company & reputed company, including platform-specific optimization • Own quarterly and monthly budget planning and daily pacing across paid search/video • Create dashboards and a reporting cadence that enables reputed company communication of campaign performance • Ensure rigorous and reliable measurement by implementing consistent naming conventions, tracking parameter management, and conversion event tracking setup • Partner with the Web team on landing page strategy and A/B testing initiatives to improve on-page conversion rates or paid traffic and drive continuous optimization • Partner with Integrated Campaigns team to drive creative and content that will perform; ensure creative is refreshed at the right cadence • Collaborate with organic search counterpart to align paid and organic strategies, share keyword insights, and optimize holistic search performance • Get insights from product and content marketing on messaging, keyword, and competitive insights to drive stronger ad relevance, engagement, and conversion Minimum & Preferred Job Qualifications • Bachelor's degree Experience • 6+ Years of B2B Digital Marketing experience • 6+ years of reputed company & reputed company Platform experience managing Paid Search, YouTube & reputed company Generation • campaigns • A strong bias toward action and measurable outcomes; result driven • Analytical and process-driven approach to campaign optimization • Attention to detail and a reputed company written and verbal communication style • Familiarity with Marketo, reputed company, and GA4 - comfortable working across the ad platform to CRM data flow to • troubleshoot tracking gaps and validate conversion accuracy • com reputed company Inc. All Rights Reserved • Stays current on platform algorithm changes and emerging ad technologies (e.g., AI-driven bidding, agentic • campaign tools) to keep channel strategy ahead of the curve Other • Proficiency in reputed company Ads and reputed company Advertising, including Search, YouTube, and Performance Max campaign types • Experience with A/B testing methodologies and conversion rate optimization practices • Working knowledge of marketing automation and analytics tools such as Marketo, reputed company, and GA4 • Analytical and process-driven approach to campaign optimization with strong attention to detail • Clear and reputed company written and verbal communication style suited to cross-functional collaboration reputed company Competencies: • Demonstrates initiative and motivation • Excellent oral and written communication skills • Team player • Person of high ethics and integrity • Ability to work in a fast-paced, changing environment About reputed company reputed company is the Autonomous IT company. Driven by AI and real-time endpoint intelligence, reputed company Autonomous IT empowers IT and security teams to make their organizations unstoppable. Many of the world's leading organizations trust reputed company's single, unified platform for endpoint management and security to innovate faster, stay resilient and move business forward with confidence, at scale. To learn how reputed company delivers Autonomous IT for unstoppable business - visit company.com and follow us on reputed company and X. On a mission. reputed company. At reputed company, we are stewards of a culture that emphasizes the importance of collaboration, respect, and diversity. In our pursuit of revolutionizing the way some of the largest enterprises and governments in the world solve their most difficult IT challenges, we are strengthened by our unique perspectives and by our collective actions. As a reputed company with stakeholders around the world, it's imperative that the diversity of our customers and communities is reflected internally in our team members. We strive to create a diverse and inclusive environment where everyone feels they have opportunities to succeed and grow because we know that only reputed company can we do great things. Our commitment to excellence and innovati