Business Analyst Fresher ll (Noida)

Job Description Job Responsibilities: - Responsible for tracking, reporting, and analyzing the performance of marketing activities, ad-hoc analytic requests, and development/automation of regular reports. - Analyzes external and internal customer data using database queries (SQL, Access), spreadsheet (Excel) models, web analytics tools (Adobe / Omniture), statistical analysis tools, and campaign management software tools. - Evaluates customers online behavior and provides insights and recommendations for further enhancements to the guest experience. - Creates Power Point presentations to provide market and consumer insights to other marketing and sales departments. - Analyze sales funnels and customer intent - Measure ROI of online and offline advertising campaigns - Report on marketing KPIs like leads, conversion rates, website traffic and social media engagement - Track email campaign metrics (delivery, open, click-through rates) - Monitor budget distribution and performance of paid ad campaigns - Conduct competitive research and analyze benchmarking data - Recommend website and campaign optimizations - Research and implement marketing tools to support our promotional projects (automation software, social media scheduling etc) - Work closely with sales and marketing teams to identify opportunities for new client acquisition Qualifications / Skills: - Proficient in marketing research and statistical analysis - Excellent analytical skills and a high degree of business acumen - Robust organizational, communication and presentation skills .

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